Research present that 52% of customers usually need to see an “about us” web page on an organization web site.
Your organization’s “about us” web page is extra necessary than you assume. Research present that 52% of customers usually need to see an “about us” web page on a company’s website. In reality, it’s often the primary web page that customers see after they arrive at your retailer.
Positive, each web page on an internet site is necessary, similar to net design. Good website design might be the distinction between an internet site that fails and one which converts.
Your “about us” web page is not any completely different. If customers aren’t taken, if they don’t seem to be given the knowledge they’re on the lookout for, they are going to depart.
Listed here are three inquiries to know in case your “about us” web page is successful or not. Do you could have an “about us” web page? Is it simple to seek out?
It is crucial that your customers can discover your “about us” web page shortly and simply, so if you do not have one, you have already got lots much less factors.
Many customers will enter and depart an internet site if they can’t discover important firm and speak to data, one thing that’s often included on or close to the “about us” web page.
And never solely that, this is without doubt one of the most visited pages on an organization web site. So not having one places you at an obstacle and makes customers perceive that you’re not fascinating by not offering them with the knowledge they want.
That is additionally a trigger for concern: if a client cannot discover your small business data, how can they inform that your website is professional? 77% of promoting businesses think about poor design to be the largest weak point for manufacturers.
And never together with important touchdown pages or making customers discover the knowledge they’re on the lookout for might be fairly damaging to your website. So in case your “about us” web page is hidden in lists or dropdowns, or does not even exist, it is time to replace.
Are you saying an excessive amount of?
One other issue to contemplate when analyzing your website and analyze your web page “about us”, is the content material itself. The way it sounds? What’s the tone? Is it according to the opposite materials in your web site?
With the web page “about us” you may add character. You possibly can discuss your previous, current and future. It is a story in any case, so telling them must be enjoyable.
However watch out with bragging, since you do not actually need to submit a listing of your accomplishments. You do not need to brag about all of the locations you’ve got been and all the pieces you’ve got accomplished. Quite the opposite, what it’s important to present here’s a wholesome steadiness between related data and necessary info.
You need to speak in regards to the historical past of your small business and your companions, about initiatives and shoppers. However you must also describe your objectives and initiatives objectively. Be very cautious to not say an excessive amount of.
What’s the steadiness of texts and visuals?
All of us love a superb video, photograph, or website design. And other people really feel the identical no matter the kind of touchdown web page they’re viewing, which implies balancing textual content and visible content material on an “about us” web page is important.
You need to be enjoyable and inventive. You need to be distinctive and open-minded, and video is an effective way to try this, as are highly effective and compelling photos.
Your “about us” web page is an effective way to point out the character and brilliance of your small business, so turning to pictures is a fast and straightforward option to seize consideration and have interaction customers. If you happen to do not, you run the danger of trying boring, and missing in creativity.
However however, relying an excessive amount of on photos generally is a mistake. In any case, individuals go to the “about us” web page to get worthwhile data, and movies aren’t all the time probably the most complete technique of displaying all the pieces.
It’s unlikely that it is possible for you to to incorporate all the mandatory data in a two minute video. And if the video is for much longer, individuals will not even hassle to observe it. So it’s vital that you simply discover a wholesome steadiness.
Have you ever been making these errors? What have you ever accomplished to repair them? Inform us!
Concerning the Writer:
I’m Andrés Gananci, an entrepreneur and adventurer captivated with life. I based my first on-line enterprise once I was solely 17 years previous. 12 years later, I’m nonetheless touring the world whereas working from residence.
Editor of gananci.com
You may also discover me at Facebook y Gmail